According to the TiVoLovers Blog Tivo lost about at least 5 million dollars last quarter, but really after writing down their unsaleable inventory they lost of 17 million.

Everyone knows that this loss is simply a problem of lack of sales. We love TiVo and have over 5 of them at this time and no one has been able to touch their ease of use or their additional features not found on standard DVR’s.

So why can’t TiVo sell more boxes, it’s simple. They have the worst advertising campaign ever. Their TiVo Commercials just plain suck.

Take this one for example.

1) The spokesperson is just plain ugly, well maybe that’s too harsh, shes just plain plain. Everyone knows sex sells, except TiVo I guess.
2) If you don’t have a tivo you have no idea what the ears, horns, antlers, or whatever you call them are. It just looks stupid.
3) It makes you think you need a computer to schedule recordings.
4) the bleeps on the sound track mean nothing to a non tivo user.
5) Get TV HD? C’mon, say at least something like. “Tivo does HD Too!”

This commercial is more for someone who already has a TiVo, not for someone who doesn’t. So it looks “cute” to the tivo boys, but I gurantee it does nothing to sell the unit or the brand!

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