From what we understand “Harry Potter and the Order of the Phoenix” got off to the best start in the series, grossing $140 million domestically in five days starting with Wednesday’s opening, Warner Bros. estimated Sunday. Worldwide, the film conjured up $330 million.

It got us to thinking, what is the Harry Potter franchise worth and what are some of the stats behind it.

Well, Nielsen Media research recently did an analysis of the impact on Harry Potter phenomenon with the release of the new Harry Potter movie, “Harry Potter and the Order of the Phoenix,” as well as the upcoming book release on July 21 of the seventh and final installment in the series, “Harry Potter and the Deathly Hallows,”

Here are some interesting facts regarding the Harry Potter effect.

Book sales In the United States, the Harry Potter titles published after 2001 have sold more than 27.7 million copies.

Box Office sales Combined, the first four Harry Potter films have grossed more than $3.5 billion worldwide. The first film, “Harry Potter and The Sorcerer’s Stone,” is the fourth all-time highest grossing film worldwide.

Advertising In the U.S., ad spend for all Harry Potter branded merchandise (including books, movies, DVDs and other promotional products) totals $269.1 million from 1998 to date.

DVD/Video sales All three Harry Potter DVDs/Videos - Sorcerer’s Stone, Chamber of Secrets, and Prisoner of Azkaban - debuted at #1 and remained the #1 family film for the first 3 weeks of each release.

Internet Traffic The Warner Bros. “Harry Potter Order of the Phoenix” Web site drew 446,762 unique visitors in May 2007.

Internet Buzz On blogs, the final book “Harry Potter and the Deathly Hallows,” is generating more “buzz” than the latest movie installment, “Harry Potter and the Order of the Phoenix.”

Music sales The four Harry Potter soundtracks combined have sold more than 1.1 million copies in the U.S. and almost 100,000 copies in Canada since the initial release back in October 2001. There have been a total of 180,000 downloads of individual songs that tied to the four Harry Potter soundtracks.

TV ratings Since 2002, the Harry Potter movies have aired on U.S. television a total of 366 times. The Harry Potter movies have been telecast on U.S. television a total of 366 times since 2002 on four cable networks (Disney, ABC Family, Cinemax and HBO) and one broadcast network (ABC). In 2007, two Harry Potter movies aired on the Disney Channel averaging approximately 2.8 million viewers. The last broadcast network (ABC) to carry a Harry Potter movie was “Harry Potter And The Sorcerer’s Stone” on 4/21/07, with approximately 4.2 million U.S. viewers.

Moviegoer Profile A recent survey of moviegoers shows 51% of persons age 12+ are aware that the new book is coming out next month. Twenty-eight percent of persons 12+ in the U.S. have read one or more of the previous Harry Potter books, and 15% have read all of the Harry Potter books-to-date.

Consumer More than $11.8 million has been spent by U.S. consumers on Harry Potter-licensed trademark cookies, candy and gum products since June 2002.

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