The Wall Street Journal posted an article on what they think is were the best and worst ad campaigns of 2007. But what were the best and worst TV commercials of 2007?

Here is some of the ones we voted on.

Best Commercials of 2007:

Eye of the Beholder
The online video, which cost less than $150,000 to create, takes aim at the definition of beauty. The spot shows an average-looking woman being transformed into a billboard supermodel with the help of lots of makeup, lighting and airbrushing. “No wonder our perception of beauty is distorted,” reads the screen.
One of the best examples of a company using the Web for advertising. The ad, which was posted on YouTube last year, has been viewed more than 24 million times on the video-sharing site, and it has had about 4.6 million views at www.campaignforrealbeauty.com. Moreover, ordinary people have created their own films spoofing the ad.

http://www.make-this-work.com/blog/Dove.flv

Drummer in a Hair Band
Cadbury Dairy Milk chocolate bar
Cadbury Schweppes PLC launched a TV ad in the United Kingdom featuring a gorilla playing the drums as Phil Collins’s 1981 hit “In the Air Tonight” blares in the background. The ad ends with a shot of the candy bar and its slogan: “A glass and a half full of joy.”
After the agency placed the ad on the Web, the spot has become a global sensation, garnering seven million downloads. More than 200 people have posted their reworked versions of the gorilla ad on sites such as YouTube, and fan clubs have sprouted up on social-networking site Facebook. Cadbury has credited the spot with lifting sales of the candy bar.

Also included in this is a Fabia Car commercial and the Sony Bravia Commercial as honorable mentions.

http://www.make-this-work.com/blog/Gorilla.flv

K-Fed, Insurance Salesman
Nationwide Mutual Insurance
A Super Bowl ad starring Kevin Federline, Britney Spears’s ex-husband and wannabe rapper, working in a fast-food chain. The spot, which looks like a rap video, shows Mr. Federline, wearing a baseball cap and wireless headset rapping. As the camera pulls back, Mr. Federline is seen working the drive-through window. “Life comes at you fast. Be ready with a Nationwide annuity and you could be guaranteed income for life,” a voiceover says.
Big-game ads are typically about glitzy ads oozing with special effects, but this spot became a PR sensation because of its use of an in-the-news celebrity. The clever ad move dominated a week’s worth of pre-game media coverage from segments on “Entertainment Tonight” to “Good Morning America.” The spot generated 3,584 news stories, which the company, a unit of Nationwide Financial Services Inc., estimates to be worth $23.3 million in free publicity.

http://www.make-this-work.com/blog/Kfed.flv

The Human Stain
The TV commercial shows a man interviewing for a job who is repeatedly interrupted by a talking stain on his shirt.
The consumer-product titan has tried for years to add some fun to its often staid advertising that for decades had largely been based on showing product demonstrations. This ad won a Silver Lion Award at the annual International Advertising Festival in Cannes, France. It is one of the ad world’s top honors and an accolade that rarely goes to soap.

http://www.make-this-work.com/blog/TieStain.flv

Worst Tv Commercials of 2007:

Metal Meltdown
A quirky Super Bowl commercial showed a despondent robot jumping off a bridge in a dream sequence after it made a mistake on a Detroit assembly line.
The spot drew fire from a suicide-prevention group, and the car maker was forced to re-edit the spot to remove the suicide scene. In addition, some consumers complained that they felt the ad was insensitive to auto workers who had lost their jobs as a result of automation. GM declined to comment.

http://www.make-this-work.com/blog/Robot.flv

Kiss It Goodbye
The ad showed two mechanics eating the same candy bar at the same time — in what was a bizarre spin on the famous scene from “Lady and the Tramp,” where two dogs simultaneously eat a strand of spaghetti. After the men reach the middle of the candy bar and lock lips, they rip out clumps of their chest hair in a desperate attempt to “do something manly.”
Mars pulled the ad after the Gay & Lesbian Alliance Against Defamation condemned the ad as antigay. “Feedback from our target consumers was positive, and many media commentators ranked the commercial among their top 10 best,” said Alice Nathanson, a spokeswoman for Mars. “We know that humor is highly subjective and understand that some people may have found the ad offensive. That was never our intent.”

http://www.make-this-work.com/blog/Mechanics.flv

What do you think? Have you seen better or worse TV Commercials than these in 2007? Let us know, send us a link and we will post it!

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